b'The Many Tastes of AmericaBeverage innovation has been front and center this year as we provide Americans with more beverage choices than ever before, particularly with less sugar or no sugar at all. In fact, there are now 400 beverage choices that have no sugar. We are meeting consumers where they are, which follows a long history of leadership by our industry to support Americans in their efforts to find balance. The results are difficult to ignore: full-calorie soda sales are down 23.5% and beverage calories per serving are down 44.2% since 2000. 1,260% of beverages Americansbuy have ZERO sugarZero Calorie Clear CalorieMore Choices, Encouraging OptionsLabelsZero SugarBalance SupportingSmaller Transformed InformedPortions SchoolsPurchases1Centers for Disease Control and Prevention NCHS Data Brief: https://www.cdc.gov/nchs/products/databriefs/db360.htm 2Beverage Marketing Corporation6|American Beverage 2025 Annual Review'