b"A Message fromABA LeadershipThe beverage industry shines as a quintessential American origin story: making, bottling, distributing and selling a range of great-tasting productsthat consumers have enjoyed for generations. In communities across the country, were fueling local economies, providinga quarter of a million good-paying jobs and building new facilities that driveWilliam H. OBrienadditional growth. Our industry is built on a network of family-ownedChair, Board of Directors, American Beverage Association Chief Executive Officer, Reyes Coca-Cola Bottlingbusinesses that care about their communities, employees and neighbors because they live there too. Thats who we are. We are focused on delivering what matters most to Americans, backed by data, accountability and measurable action. Most importantly, that includes providing choice and transparency to empower consumers so they can make the right decisions for themselves and their families. Through the Good to Know initiative, we are making ingredient information readily accessible and reinforcing a simple truth: our great-tasting, hydrating products are rigorously proven safe. It's another example of a long history of our industry leading with practical solutions that benefit consumers, rather than burden them with unnecessary restrictions. We know that sustainability is also top of mind for consumers, and that is why weve made some of the biggest leaps of any industry in the country. OurKevin KeanePresident and Chief Executive Officer companies continue to make more bottles out of 100% recycled plastica directAmerican Beverage Associationresponse to consumers desire to use less new plastic. And to have recycled plastic to use, we continue to invest in the American recycling system becauseit strengthens communities and our environment. Put plainly, no other industry has been as responsive to evolving consumer needs and preferences as ours. Were an industry that listens, innovates and responds with solutions that work. In 2025, we wrote another chapter of our great American story, and yet were just getting started. We look forward toan excellent 2026.American Beverage 2025 Annual Review|1"