Getting Every Bottle Back requires real solutions, and good collection policy can help. Where the conversation is happening, we are at the table: advocating for effective extended producer responsibility (EPR) policies, educating policymakers on our actions and working with environmental partners and like-minded organizations to shape policy.

We celebrated a major win when Minnesota passed EPR legislation aligned with the American Beverage-World Wildlife Fund joint policy principles—building on our success in Colorado. In other states, including Hawaii (Honolulu), Illinois (Chicago), Michigan and New York, we defeated harmful policies that would have put substantial new cost burdens on local families and businesses while adding fees to recycling systems already in need of reform and modernization. Interest in public policy solutions to plastic waste will only continue to grow and we are well-positioned to actively drive meaningful policy solutions for the environment, public and industry in 2025 and beyond.

Collection policy discussions extended to the federal and international level in 2024. In DC, we continued to work with the administration and Congress to make clear the value of our containers and shape regulation and policy proposals on plastic waste and recycling. On the global level, together with the International Council of Beverages Associations, we are an active, committed stakeholder in the ongoing negotiations for a UN Plastic Pollution Treaty. We worked closely with governments and other stakeholders to advance ambitious, coordinated policy measures that drive harmonization across markets and deliver business certainty.

Five years ago, we launched our Every Bottle Back initiative, a breakthrough and sustained effort to reduce our use of new plastic and get more containers back so they can be remade as intended. We celebrated our investments five years in – more than $29 million across 50 communities – and the meaningful improvements to recycling at the community level, including collection, sorting technology and knowledge on how to recycle properly.

Working closely with Closed Loop Partners and The Recycling Partnership, we have made recycling more accessible and convenient for 14 million Americans and provided 985,000 new curbside recycling carts. Our work together will keep an estimated 707 million pounds of PET and 43 million pounds of aluminum out of landfills and the environment over the next decade.

In 2024, we invested in projects in Alabama, California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, Texas and Wisconsin.

These efforts are working. In fact, nearly two out of three bottles include recycled plastic and the amount of recycled plastic in our bottles nearly tripled over a four-year period. We’re making real progress, and we’re not done yet.

Communicating to policymakers and consumers the value and recyclability of our containers is core to our sustainability efforts. In 2024, we introduced a new, elevated narrative: Made to Be Remade. This next generation campaign showcased our 100% recycled PET containers and drove home the message that our containers can be – and are being – remade into new ones. In 2025, Made to Be Remade will continue to raise awareness of the value of our plastic bottles and aluminum cans.