Communicating to policymakers and consumers the value and recyclability of our containers is core to our sustainability efforts. In 2024, we introduced a new, elevated narrative: Made to Be Remade. This next generation campaign showcased our 100% recycled PET containers and drove home the message that our containers can be – and are being – remade into new ones. In 2025, Made to Be Remade will continue to raise awareness of the value of our plastic bottles and aluminum cans.