Getting Every Bottle Back requires real solutions, and good collection policy can help. Where the conversation is happening, we are at the table: advocating for effective extended producer responsibility (EPR) policies, educating policymakers on our actions and working with environmental partners and like-minded organizations to shape policy.

We celebrated a major win when Minnesota passed EPR legislation aligned with the American Beverage-World Wildlife Fund joint policy principles—building on our success in Colorado. In other states, including Hawaii (Honolulu), Illinois (Chicago), Michigan and New York, we defeated harmful policies that would have put substantial new cost burdens on local families and businesses while adding fees to recycling systems already in need of reform and modernization. Interest in public policy solutions to plastic waste will only continue to grow and we are well-positioned to actively drive meaningful policy solutions for the environment, public and industry in 2025 and beyond.

Collection policy discussions extended to the federal and international level in 2024. In DC, we continued to work with the administration and Congress to make clear the value of our containers and shape regulation and policy proposals on plastic waste and recycling. On the global level, together with the International Council of Beverages Associations, we are an active, committed stakeholder in the ongoing negotiations for a UN Plastic Pollution Treaty. We worked closely with governments and other stakeholders to advance ambitious, coordinated policy measures that drive harmonization across markets and deliver business certainty.