Five years ago, we launched our Every Bottle Back initiative, a breakthrough and sustained effort to reduce our use of new plastic and get more containers back so they can be remade as intended. We celebrated our investments five years in – more than $29 million across 50 communities – and the meaningful improvements to recycling at the community level, including collection, sorting technology and knowledge on how to recycle properly.

Working closely with Closed Loop Partners and The Recycling Partnership, we have made recycling more accessible and convenient for 14 million Americans and provided 985,000 new curbside recycling carts. Our work together will keep an estimated 707 million pounds of PET and 43 million pounds of aluminum out of landfills and the environment over the next decade.

In 2024, we invested in projects in Alabama, California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, Texas and Wisconsin.

These efforts are working. In fact, nearly two out of three bottles include recycled plastic and the amount of recycled plastic in our bottles nearly tripled over a four-year period. We’re making real progress, and we’re not done yet.