Energy drinks have been safely enjoyed by billions of people for more than 30 years and demand remains strong. This year, we elevated our work to ensure policymakers and media understand that as the top makers of energy drinks, our members take our responsibility seriously when it comes to energy drink labeling transparency and empowering parents to make the right decisions for their families. That’s why we go beyond government-mandated labeling requirements and have set high standards for marketing, including not marketing to children. We focused throughout the year on telling this story to policymakers and media, including through our reinvigorated EnergyDrinkInformation.com website that differentiates our members as leaders.