In 2025, we will continue to drive the important message that consumers know what’s right for them and should be empowered to choose a beverage that best fuels their day. Restricting choice does not lead to better health outcomes, and this includes those receiving Supplemental Nutrition Assistance Program (SNAP) benefits. That’s why we’re working with the U.S. Department of Agriculture (USDA), members of Congress and the White House to shape a new Farm Bill that preserves the dignity and freedom of choice at the grocery store for every American. Along with a broad, bipartisan alliance, we successfully defeated attempts to introduce new restrictions that could have eliminated certain items from SNAP purchases including beverages, whole milk, white bread, lunch meat and sweetened yogurt. This alliance will be critical as we look to an extended Farm Bill and welcome a new administration and Congress in 2025.