Providing More Choices with Less Sugar
Communities are stronger when consumers have more choices and information to support their efforts to find balance for themselves and their families.
That’s why America’s beverage companies are bringing consumers more choices with less sugar than ever before, from sparkling and flavored waters to zero sugar teas, sports drinks and more. In fact, nearly 60% of beverages sold today have zero sugar. We’ve innovated more package sizes, reformulated beverages to contain less sugar and developed more zero-sugar options—and every choice displays a prominent calorie count label right up front. We’re encouraging consumers to try these options through our marketing efforts and working with retailers to make them more available. All of this is intentional. That’s why we launched our “More Choices. Less Sugar.” education campaign, to connect the dots between the myriad low- and zero-sugar options available today with the leading beverage companies bringing them to market. With television and digital advertising, along with a refreshed and enhanced website—BalanceUS.org—featuring a dynamic tool to explore those beverage options, consumers can feel confident that we are supporting them in reducing the sugar they get from our beverages. And our efforts are working.
