The safety of our products is the highest priority for our industry. When we learned in 2022 that the World Health Organization (WHO) was set to review the safety of aspartame, a key ingredient to ongoing industry innovation that provides consumers with more choices with less sugar, we immediately activated a comprehensive strategy to ensure awareness of the decades of science affirming aspartame’s safety. We engaged with health and regulatory authorities in the U.S. and abroad to ensure that WHO followed an appropriate review process grounded in strong science. We invested in the science demonstrating the safety of aspartame and ensured key stakeholders were aware of its strength. We ramped up our communications efforts, launching a new website, engaging the right messengers, arming retail and customer partners, engaging media and health organizations alike, and activating on social media. All of our efforts were grounded in sound science and fact. And it took the entire industry around the globe working together in lockstep to achieve a successful outcome.

In the end, WHO’s food safety experts reached the conclusion we knew to be true: Aspartame is safe. And our efforts ensured this conclusion was emphasized in media coverage that raised unsupported claims that aspartame poses a health risk. With more than 40 years of science supporting it, that strong conclusion reinforces the position of the U.S. Food and Drug Administration (FDA) and food safety agencies from more than 90 countries. In fact, thanks to global coordination and sharing of information, 30 leading food safety authorities from five continents publicly reaffirmed the safety of aspartame. Consumers can move forward with confidence that aspartame is a safe choice.