Shaping a Modern Recycling System
Advancing good collection policy that gets more of our valuable 100% recyclable bottles and cans back is an imperative for our industry.
That is why we worked diligently alongside Colorado’s environmental leaders, state lawmakers, beverage companies and other stakeholders to advocate for legislation that will create a modern, high-performing recycling system in the Centennial State. Once signed into law by Governor Jared Polis, this innovative and forward-thinking legislation became the nation’s first true, full extended producer responsibility (EPR) law. We are proud that this legislation builds upon our industry’s collection policy principles developed in partnership with World Wildlife Fund (WWF). It will deliver strong environmental outcomes, be run by the private sector and collect more of our valuable materials—and we are excited about how it can serve as a promising model for other states. That’s why we stood alongside WWF to share our joint principles with others interested in fast-tracking a sustainable future, including at a summit held by Politico. We look forward to continuing to work with the Governor and other stakeholders to bring this law to life, and to seeing firsthand the impact it will have for Coloradans and others across the country seeking to advance sound environmental policy.