Championing Sound Science Globally
American Beverage and its members remain committed to driving the science forward on the safety and benefits of our beverages and their ingredients, helping to inform policy and decision-making here in the U.S. and around the globe—and 2022 was no different.
That’s why we engaged in efforts around the 2025-2030 Dietary Guidelines for Americans process, FDA’s Nutrition Initiatives and California Proposition 65 matters, among others. We also recognize the importance of low- and no-calorie sweeteners as a critical ingredient to supporting consumers in their efforts to reduce the sugar they consume while still enjoying their beverages. That is why our Board approved a voluntary guidance for labeling of the sugar substitute stevia and stevia-related sweeteners to enhance consumer understanding of these important ingredients. Around the globe, our International Council of Beverages Association (ICBA) represented the global industry by engaging with key organizations, including the World Health Organization (WHO) and World Trade Organization (WTO). It advocated for the harmonization of standards and regulations among countries to ensure a level playing field for business certainty, but as importantly, to create consistency for consumers in the increasingly global society in which we live and operate. Whether marketing, taxation or the use of key ingredients, our positions on these topics will always be grounded in the strongest evidence and the best science.