Investing in Communities to Advance Circularity
Our Every Bottle Back initiative was intentionally designed to close the loop and create a circular economy for our 100% recyclable plastic bottles.
Modernizing and improving recycling infrastructure—and education about how to do it properly—is critical to making that a reality. That’s why we’re working with The Recycling Partnership and Closed Loop Partners to support recycling access, education and infrastructure projects in key regions across the country. In 2022, we launched new projects in Trenton, Bay City and Ypsilanti Township, Mich.; Laurel, Md.; Falmouth and Methuen, Mass.; and Scott County, Iowa. Three years into this effort we’ve committed nearly $20 million in funding, which is being leveraged to more than $100 million to more than two dozen communities across the country so far. Together, they will recycle a projected 719 million more pounds of polyethylene terephthalate (PET) plastic and nearly 56 million more pounds of aluminum over a 10-year period. These are results that have been recognized by environmental organizations and elected officials alike as significant and important. With our national advertising campaign, we reached 244 million Americans with the message that our plastic is valuable and intentionally designed to be 100% recyclable—and we want it back.
We also reinforced that message with consumers by rolling out more reminders on bottle caps encouraging them to recycle them with the caps on. We’re making strong progress, but we know there is more to do and remain steadfast in our efforts to keep our fully recyclable plastic out of nature.
