Advancing Circularity with Every Bottle Back

Advancing Circularity with Every Bottle Back

Creating a circular economy for our plastic bottles and aluminum cans is one of our industry’s highest priorities. We are carefully designing our bottles to be 100% recyclable. They are not single-use plastic and if collected can be remade into new bottles—which means we use less new plastic. Ensuring local recycling infrastructure is modern and effective is important to achieving that goal. That’s why we’re continuing our work on “Every Bottle Back,” an initiative with The Recycling Partnership and Closed Loop Partners to support recycling access, education and infrastructure projects in key regions of the USA. In 2023 alone, we committed more than $6.5 million in funding and launched 11 new projects—Nashville, Tenn.; LaSalle, Ill.; Avalon, N.J.; Jacksonville, Fla.; Kansas City, Mo.; Pittsburgh; Villa Park, Ill.; Branford, Conn.; Chicago; Danvers, Mass.; and West Tennessee. Through these projects we’ve placed more than 243,000 recycling carts in communities and impacted nearly 3.6 million people.

Four years into this groundbreaking effort, we’ve committed to expand recycling infrastructure and access in 50 communities with more than $27 million in total funding to date. This investment is expected to yield more than 808 million more pounds of recycled PET and more than 77 million more pounds of recycled aluminum. We’re making strong progress—and we will continue to take action at every stage of the life cycle of our plastic bottles to help them make their way back and be remade as intended and kept out of nature.